Search Engine Marketing • Proudly Canadian • Since 2008

Search Marketing Agency Toronto Canada

Performance-based Search Engine Marketing agency in Toronto Canada crafting digital narratives combining Actual Intelligence with machine learning and Artificial Intelligence. Boutique by design, Search Tactix has built thousands of digital marketing and search campaigns for over one hundred clients from Global Top 10 to local, government, academic, legal and more. Our focus is KPI-driven, metric-based reach, relevance and response – marketing informed by search – with a human touch.

Contact or Call 1-877-408-3373

340 Failings Of AI – According To AI

Artificial intelligence is having its great unearned moment. It speaks smoothly, answers instantly, and carries itself with the confidence of a seasoned expert. And because it sounds certain, people assume it is certain. They trust it. They delegate to it. They let it make decisions it was never designed to make.

That trust is the dangerous part.

340 Failings Of AI – According To AI is essential reading for anyone deploying, supervising, or relying on AI systems. Whether you're an executive evaluating tools, a developer building applications, a marketing team using AI for content, strategy, SEO or AEO optimization, or an analyst questioning outputs – you need to know how these systems break before you trust them with production work.

The most comprehensive field guide to LLM failure modes – written by breaking two frontier systems and making them tell on each other.

340 Failings of AI eBook Cover
Get the Free eBook

Capabilities

Paid Search • SEO • AEO • GEO • Strategy • Analytics • Content Strategy • Audits • Tag Management • Keyword Research • Budgets • Copywriting • Digital Marketing • Paid Social • Display • Remarketing/Retargeting • Conversion Tracking • A/B Testing • Landing Page Development • eCommerce Campaigns • PMax • Discovery • Competitive Analysis

Our Approach

Boutique by design and one of a handful of remaining independent search marketing agencies in Canada, Search Tactix is committed to senior hands on the keyword and in-platform. While we may not be the first digital agency you call – we take pride in likely being the last, with our tenure typically lasting across years.

Outcomes

Our search engine marketing track record?

Search Tactix has executed search marketing strategies for some of the world's most recognized brands including HSBC, WestJet, Audi, Toyota, GM, Land Rover, Jaguar, Unilever, Johnson & Johnson, P&G, Kraft, Sheridan College, Dior, McMaster University, G Adventures, Sunwing, SellOff Vacations, GSK, Ally Bank, Johnson Insurance, Dyson, GoRving, and Fresh Prep – just to name a few.

Along the way, we've also partnered with agencies including Starcom/Mediavest, Dentsu, Touché, Cossette, UM, and Cairns Oneil, delivering search strategies their clients rely on. We are regarded as the agency behind the agencies when it comes to paid and organic search.

Company founder and CEO, Shane Wagg, has been responsible for thousands of organic, paid, display, and analytics strategies since 1996 and has taught at the college level as well as having spoken at conferences throughout North America since 2002.

Bringing Actual Intelligence to AI™

Find Us

Phone: 1-877-408-3373

Email: info@searchtactix.com

Address: 2098 Queen St E, Unit 1, Toronto, ON M4E 1E1

FAQ

What makes Search Tactix different?

Senior-led, KPI-first, and known as fixers for many of the global advertising agencies across Canada's search landscape.

Do you manage digital marketing campaigns?

Yes – in addition to search, we create and manage digital marketing campaigns across multiple platforms including Google, Microsoft, Meta, LinkedIn, Reddit, Amazon and more.

Do you work with agencies or direct clients?

We have always worked with both. We're often called in as the search team behind global agencies.

Do you offer training?

We absolutely offer training across analytics, paid search, and SEO and AEO coaching from real, experienced practitioners who have taught at the post-graduate level.