Articles • Insights • Frameworks

Digital Marketing Library

Search and digital marketing is our passion. This space will hold viewpoints, playbooks, and practical breakdowns on what’s working, what’s fading, and what AI is changing. We’re keeping it simple for now – but the intent is senior-led, Canada-built guidance you can act on, not generic filler pulled from a feed. Check back soon for fresh articles, examples, and client-tested frameworks we trust and results.

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SEO Audit Checklist

A structured SEO audit gives you a clear view of how discoverable, usable, and trustworthy your website looks to search engines and real people. Use this checklist to prioritize fixes that improve technical health, relevance, experience, and measurable outcomes.

Analytics Audit Checklist

Peter Drucker wasn’t talking about analytics platforms, but he may as well have been – what gets measured gets managed. A structured analytics audit proves whether every action, outcome, and touchpoint is actually being captured across tools, channels, and devices, whether you use GA4, Adobe, Mixpanel, Matomo, or a blended stack. Without trustworthy data, SEO, AEO, PPC, and UX decisions collapse into guesswork.

AEO Audit Checklist

An Answer Engine Optimization AEO audit prepares your brand for discovery in AI-driven and conversational results – where users no longer search, they ask. We structure answers, clarify entities, and signal authority so generative systems can quote, summarize, and trust your content.

Tag Management Audit Checklist

Tag management is the invisible plumbing that keeps your analytics, attribution, and advertising systems truthful. A structured tag management audit verifies whether your containers, triggers, consent logic, and dataLayer work together cleanly across platforms and devices. Without disciplined tag governance, events misfire, consent breaks, funnels corrupt, and every downstream decision becomes unreliable.