What We Do
Paid Search
We build profit-safe programs on Google and Microsoft. Structures reflect intent groups; negatives and query rules protect efficiency. Smart bidding runs within human guardrails using value rules, first-party signals, and incrementality tests.
SEO (Search Engine Optimization)
Technical health first, then information architecture, then content depth. We fix crawl/index issues, clarify entities, and strengthen internal links. Pages map to real intents with proof, not fluff. Results are durable: faster pages and clearer schema.
AEO (Answer Engine Optimization)
We structure answers and evidence so AI systems can trust and surface you. Concise answer blocks, entity markup, and UX that moves users from AI surfaces to conversions define our approach.
GEO (Generative Engine Optimization)
We prepare your content for AI-driven discovery – where search becomes conversation and engines generate answers, not just rank them. GEO structures data, entities, and context so your brand is quotable, verifiable, and visible across generative surfaces like SGE, ChatGPT, and Gemini.
Search Strategy
We translate business outcomes into operating rules: channel roles, budget envelopes, experiment cadence, and decision rights. Search strategy is living – revised by evidence – so teams know what to do this week and why.
Analytics
Decision-grade measurement: GA4 configured to your model, consent-aware collection, and server-side where appropriate. We stitch cost, revenue, and margin to reveal causality. Accuracy before automation.
Content Strategy
We map questions to formats: quick answers for AI, depth pieces for evaluators, and proof for conversion. Every asset has a job, owner, and measurement loop.
Search Audits
End-to-end audits across SEO, paid search, feeds, analytics, and competitive posture. Findings are ranked by lift versus effort with owners and timelines.
Tag Management
We implement GTM with naming standards, version control, and QA gates. Events match business outcomes, not tool defaults. Server containers preserve accuracy while meeting privacy requirements.
Keyword Research
We blend keyword volume, intent, signals, and competitive difficulty to form clusters that drive architecture, ad grouping, and briefs. Keyword research is iterative – updated as AI evolves.
Budgets
Budgets follow marginal returns. We model seasonality and CAC curves, then set reallocation rules so dollars move to proven lines. Guardrails prevent AI from chasing low-value volume.
Copywriting
We write to intent: promise, proof, specifics, action. Modular headlines and descriptions power fast testing. Human editors lead; AI assists for variants and QA.
Digital Marketing
Search is the spine; social and display feed it. Integrated campaigns build branded demand and accelerate decision. Attribution focuses on incrementality, not vanity metrics.
Paid Social
Meta, LinkedIn, Reddit and others used to reach qualified audiences. Targeting blends first-party signals with modeled reach, and frequency caps protect experience.
Display
Programmatic buys prioritize brand safety and incremental reach. We use exclusion lists, frequency rules, and motion-optimized creative to lift performance without fatigue.
Remarketing / Retargeting
Segments reflect recency, product interest, and value. Dynamic feeds and suppression lists keep experiences relevant. The aim is polite persistence that lifts revenue without creepiness.
Conversion Tracking
We define primary and micro-conversions, validate server-side where possible, and dedupe across platforms. Reliable tracking powers bidding and reporting accuracy.
A/B Testing
We test messages, offers, and friction – where impact is highest. Documented hypotheses and rollout guardrails ensure fewer, better tests that create standards.
Landing Page Development
Pages match intent and move fast: promise, proof, specifics, action. Modular sections enable iteration and lift conversion with every sprint.
eCommerce Campaigns
Feeds are cleaned and enriched; products grouped by demand and margin. Shopping and PMax structures respect profitability, not volume.
PMax (Performance Max)
We run PMax with human control: asset groups by business line and audience signals from first-party data. Reporting is decomposed so you can see real drivers.
Discovery
Upper-mid funnel prospecting introducing the right offer to likely buyers. Creative is built for curiosity while exclusions limit waste.
Competitive Analysis
We map rivals’ share of voice, pricing, creatives, and SERP presence. Insights become plays that out-position competitors with clearer promises and smarter allocation.