What Is a Search Marketing Audit – And Why Does It Matter?
A search audit is an executive weapon – not a checklist. It reveals the structural truths that reporting hides: where revenue leaks, where automation lies, and where scale is throttled by process. We test SEO, paid, analytics, and AEO against business outcomes, rank issues by financial exposure, and force clarity on what must be fixed first to compete.
SEO / Technical Audit
We crawl and validate like an engineer – indexation, canonicals, sitemaps, CWV, rendering, mobile, linking. Each defect is tied to traffic and revenue exposure, not academic SEO. Teams get a fix-first list that says: ship these, defer these, and ignore everything else.
Content & Entity Review
We evaluate whether pages actually resolve intent and whether entities, schema, FAQs, and headings make you unambiguous to AI and search. If it can’t tell who you are or what you sell, you won’t surface. We close those gaps so your answers win.
Paid Search Audit
We dissect account structure, query matching, negatives, bidding, audiences, and brand protection. Then we flag spend that looks fine in-platform but never converts. You see what automation is misreading, where budget is bleeding, and which campaigns deserve more money today.
Campaign & Budget Efficiency
We compare how demand shows up in search versus how dollars get deployed. If intent spikes and media doesn’t follow, it’s a governance problem. If PMax raids brand, it’s a control problem. We sequence the response – protect, repair, then scale.
Cross-Channel Insights
Search intent becomes the control signal for content, social, and remarketing. We align keywords to audiences and surfaces so users meet the same message everywhere across campaigns. That’s how you stop channel drift and start building a repeatable, search-led acquisition pattern.
Analytics & Tagging Audit
We hard-check GA4, GTM, consent, events, ecommerce, and offline imports. If conversions don’t fire or attribution is muddy, every optimization is fiction. We lock measurement first so leadership can trust what spend, creative, and pages are actually delivering. No trust, no scale.
AEO Readiness Check
We test whether your pages answer cleanly, whether schema reinforces meaning, and whether locations, services, and brands resolve as entities. That’s what lets AI and answer engines return you. AEO readiness today is the price of admission for tomorrow’s discovery.
Reporting & Governance
We audit dashboards, cadence, ownership, and change logs. You get the smallest reporting stack that still drives weekly decisions. No vanity metrics – only the views that show movement, let managers intervene, and keep search accountable to revenue. Leaders see signal, not clutter.
Learn & Iterate
We turn findings into a working playbook – what to protect, what to repair, what to test. Teams can execute without guessing. The audit becomes an operating rhythm instead of a PDF that dies in SharePoint. It keeps priorities from slipping.
90-Day Deliverables & Outcomes
Within 30–90 days you have a ranked issue log, evidence, and tasking for dev, content, and media. Tracking is cleaner, budget follows verified intent, and leadership gets a single source of truth – the conditions you need for accountable, compounding growth.