Do you support Answer Engine Optimization (AEO)?

Yes. We structure clear answers, entity signals, and schema so AI systems can trust and cite your content across generative and voice results.

How do you measure success?

Dashboards that decide. GA4 and Looker, Adobe Analytics, and platform data from Google Ads, Microsoft Ads, Amazon Ads, and social. Primary plus micro conversions, offline imports, and modeled revenue.

Do you work with agencies as well as brands?

Both. We partner directly with brands and serve as the search unit behind agencies when they need senior hands on the work.

Where do you operate and who leads the work?

Based in Toronto, serving Canada and beyond. Leadership stays engaged and optimizes daily so momentum never drops.

Toronto Search Marketing Agency - Search Tactix Inc.

Q: What makes Search Tactix different?

Senior-led from day one. Same team, same eyes, deeper understanding. We are known as fixers who stabilize, scale, and protect ROI.

Shane Wagg - Founder & CEO

Having crafted and created his first search engine optimization strategy in 1996 – back when Google was little more than a gleam in Silicon Valley's eye and dinosaurs ruled the earth reading their newspapers – Shane is a Canadian digital marketing entrepreneur and pioneer with a passion for words, numbers and all things search and data related. From that first campaign, Shane has gone on to create thousands of campaigns over the past three decades and been involved in every search and digital marketing strategy Search Tactix has implemented.

During his spare time – lol – Shane enjoys writing (as yet unpublished) novels, award-winning short stories, cooking for friends and singing badly on long road trips with his dog, Tucker.

Doug Gebhardt - Chief Relationships Officer

The patron saint of patient smiles, Doug joined Search Tactix in 2009 and now brings almost twenty years of search and digital marketing experience to every campaign he creates. Doug is a quadruple threat, bringing search acumen, unsurpassed congeniality, technical platform prowess, and college teaching experience in accounting – making the most of every digital and search marketing budget dollar spent.

In his spare time, Doug enjoys traveling to Cuba and spending time relaxing with his cat, Leonardo Kai Enrique Lorne Bencomo Gebhardt.

His passion for technology has led Doug to teach a class of senior citizens to disassemble and reassemble their computers to better understand how they actually work. (The computers, not the senior citizens.)

Capabilities

Paid Search • SEO • AEO • GEO • Strategy • Analytics • Content Strategy • Audits • Tag Management • Keyword Research • Budgets • Copywriting • Digital Marketing • Paid Social • Display • Remarketing/Retargeting • Conversion Tracking • A/B Testing • Landing Page Development • eCommerce Campaigns • PMax • Discovery • Competitive Analysis

Our Approach

Boutique by design and one of a handful of remaining independent search marketing agencies in Canada, Search Tactix is committed to senior hands on the keyword and in-platform. While we may not be the first digital agency you call – we take pride in likely being the last, with tenure typically lasting years.

Outcomes

Our search engine marketing track record?

Search Tactix has executed search marketing strategies for some of the world’s most recognized brands including HSBC, WestJet, Audi, Toyota, GM, Land Rover, Jaguar, Unilever, Johnson & Johnson, P&G, Kraft, Sheridan College, Dior, McMaster University, G Adventures, Sunwing, SellOff Vacations, GSK, Ally Bank, Johnson Insurance, Dyson, GoRving, and Fresh Prep – just to name a few.

Along the way, we've also partnered with agencies including Starcom/Mediavest, Dentsu, Touché, Cossette, UM, and Cairns Oneil, delivering search strategies their clients rely on. We are regarded as the agency behind the agencies when it comes to paid and organic search.

Company founder and CEO, Shane Wagg, has been responsible for thousands of organic, paid, display, and analytics strategies since 1996 and has taught at the college level as well as having spoken at conferences throughout North America since 2002.

Bringing Actual Intelligence to AI™

Find Us

Call or Email

Phone: 1-877-408-3373

Email: info@searchtactix.com

Address: 2098 Queen St E, Unit 1, Toronto, ON M4E 1E1

FAQ

What makes Search Tactix different?

Besides thirty years of hands-on experience? We’re leader-driven, KPI-outcome focused, and known as “fixers” across Canada’s search landscape.

Do you do AEO?

We do – structuring your content and markup so AI surfaces can trust, cite, and convert.

Do you do digital marketing campaigns?

Yes – including Meta, LinkedIn, Reddit, Amazon, and full Google Network integrations.

Do you work with agencies or direct clients?

Both. We’re often the search team behind agencies, but also work directly with brands.

Where are you based?

Toronto, Canada – serving clients across Canada and beyond.

Do you offer training?

Absolutely – custom analytics, paid search, and AEO/SEO workshops built from real experience in fact, our CEO & Founder, Shane Wagg, taught at the college level.

Who We Are

Contact or Call 1-877-408-3373